Last Friday, music label Embassy of Music presented musician Passenger (Mike Rosenberg) with a Diamond Award for his global hit ‘Let Her Go’ at an event celebrating the upcoming album campaign in Berlin.

Last week, Berlin-based label Embassy of Music gathered members from its distribution and European promo teams, as well as selected media and industry representatives, to appropriately kick off the upcoming campaign for anniversary album ‘All The Little Lights (Anniversary Edition)’ with British musician Passenger.

After a few introductory words between the label’s managing director Konrad von Löhneysen and Passenger, those present were not only treated to good food and drinks, but also serenaded by the artist himself.

At the latest when Passenger, equipped only with his acoustic guitar, sang the first lines of the single ‘Life’s For The Living’, which will be released as a new edition on September 15, the lively buzz of voices turned into reverent silence. A proof for the skill of the former busker to create the unmatched magic of a live music moment in the shortest possible time.

For his global hit ‘Let Her Go’, the label presented the artist with the Diamond Award for 1 million singles sold on this occasion as an anniversary present – “that doesn’t mean a million streams, but single units”, as von Löhneysen emphasized jokingly. The smash single not only soared to #1 in 19 countries and reached platinum status in 11, but it also stood out as the “#2 most-Shazamed song of all time”, and even “#1 most-Shazamed Pop Song of all time”. To date, the song has generated over 2 billion streams on Spotify alone and over 3.5 billion views on YouTube. Already a modern classic, British rapper Central Cee recently sampled the Passenger song in his track ‘Let Go’.

For the 10th anniversary of ‘All The Little Lights’ – the album that was to change Passenger’s life – the musician has completely re-recorded all the songs and has been able to recruit prominent companions as feature guests for the project. “When we recorded the album back then, we didn’t have the money or the time”, Rosenberg recalls. “I kept talking to Chris [Vallejo, producer] about what it would be like to be able to record the songs again.” A decade after the original was created, that moment has now arrived. “The re-recording is not an attempt to replace the original. Rather, it’s a kind of celebratory act.” Kicking things off tomorrow, September 15, is the first single release, ‘Life’s For The Living’ feat. Foy Vance. The new version of the album ‘All The Little Lights (Anniversary Edition)’ will be released on November 10, 2023.