HAILING FROM STOCKHOLM, SWEDEN, NEIKED GOT HIS START WRITING SONGS IN THE BASEMENT OF HIS HOME. UPON HEARING HIS MUSIC, HIS FRIENDS WERE BLOWN AWAY BY HIS CREATIVITY AND ENCOURAGED HIM TO REACH OUT TO VARIOUS RECORD LABELS IN ORDER TO SHARE HIS MUSIC WITH A LARGER AUDIENCE.
AFTER TRYING THE TRADITIONAL ROUTE, NEIKED AND HIS FRIENDS TOOK MATTERS INTO THEIR OWN HANDS AND FORMED THE NEIKED COLLECTIVE, RELEASING THEIR MUSIC INDEPENDENTLY. IN 2016, THE THIRD RELEASE, “SEXUAL,” EXPLODED ON THE WORLD, BECOMING AN INTERNATIONAL HIT WITH OVER 400 MILLION STREAMS GLOBALLY. THE SONG EVENTUALLY REACHED THE TOP 10 IN 10 DIFFERENT COUNTRIES, INCLUDING #4 IN THE U.K. AND AUSTRALIA.
WITH THIS SUCCESS, THE WORLD SOON WANTED MORE FROM THE MYSTERIOUS 25-YEAR OLD. WHO WAS THIS PHENOMENON THAT BROUGHT SUCH A UNIQUE SOUND AND INFECTIOUS BASS LINES TO THE POP SCENE?
RATHER THAN BEING THRUST INTO THE SPOTLIGHT, NEIKED PREFERRED TO PRESENT HIMSELF AND HIS MUSIC THROUGH THE NEIKED COLLECTIVE. THIS CREATIVE APPROACH ONCE AGAIN CHALLENGED THE STATUS QUO AND PROVED TO BE A WELCOME BREATH OF FRESH AIR IN THE SOMETIMES PREDICTABLE AND CONSERVATIVE LANDSCAPE OF THE ENTERTAINMENT BUSINESS. THE COLLECTIVE HAS SINCE APPEARED ON PRESTIGIOUS SHOWS SUCH AS BBC LIVE LOUNGE AND ON SOME OF SCANDINAVIA’S BIGGEST TALK SHOWS, SHOWCASING THE YOUNG PRODUCER’S WORK IN AN UNORTHODOX WAY.
IN 2018 NEIKED FINALLY STEPPED OUT OF THE SHADOWS AND INTO THE SPOTLIGHT WITH A SERIES OF NEW RELEASES, AND A NEWFOUND DETERMINATION TO BECOME A VISIBLE ARTIST THAT CHALLENGES THE NARRATIVE ON WHAT IT MEANS TO BE A CREATIVE.
NEIKED FACEBOOK